At Cruise we understand that our responsibility doesn’t end at selling you our products. Cruise, in its constant endeavour to be fully compliant with all regulatory standards, has been working in the area of safe disposal of electronic waste and initiated the Cruise Recycling Program to recycle all obsolete, damaged and end of life products in a scientific and environment friendly manner. We request all our customers and channel partners to be a part of the Cruise Recycling Program and collectively reduce our environmental e-waste footprint.


E-waste refers to waste electrical and electronic equipment, whole or in part or rejects from their manufacturing and repair process, which are intended to be discarded. In recent years, there has been an increasing use and dependence on electrical and electronic gadgets like computers, mobile phones, servers, data storage devices, photo copy machines, televisions, washing machines, refrigerators, air conditioners, etc. resulting into generation of large quantities of E-waste.

Therefore, the E-waste (Management & Handling) Rules, 2011, passed by the Ministry of Environment and Forests (MoEF) (which came intp effect from 1st Oct. 2016) have been notified with the primary objective to channelise the E-waste generated in the country for environmentally sound recycling. This is largely controlled by the un-organised sector which adopt crude practices that result into higher pollution and less recovery, thereby causing wastage of precious resources and damage to the environment.


Recycling raw materials from end-of-life electronics is the most effective solution to the growing e-waste problem. Most electronic devices contain a variety of materials, including metals that can be recovered for future uses. By dismantling and providing reuse possibilities, intact natural resources are conserved and air and water pollution caused by hazardous disposal is avoided.

Incineration of E-waste is associated with the risk of generating and dispersing contaminated and toxic substances. The gases released during the burning, and the residue ash is often toxic and harmful for both, health and environment. Hence, recycling reduces the amount of greenhouse gas emissions caused by incorrect disposal techniques and also the manufacturing of new products.


Air-conditioners should not be mixed with general household waste at the end of its life due to refrigerant, oil and other components contained within. Hence it should be dismantled by a professional installer and retired according to the appropriated national regulations in an environmentally correct way. You are encouraged to recycle all end of life electronic items in your possession. Cruise Appliances Pvt Ltd is proud to partner with a government approved E-waste recycler for end-of-life product recycling program.

  • Contact the toll free number 1800 103 6328 (for Cruise Brand) and register your request for recycling of Cruise air conditioning products.
  • On receipt of your call, the representative of the authorised recycler will visit you at your home/premise for inspecting the product and calculating the value.
  • As per the valuation by the authorised recycler, you shall be offered the price of the electronic products. Once you accept the offer, the authorised recycler will lift the product after giving the offer price to you.
  • Cruise’s E-waste program’s partner collection centres are present across all regions in India, and for further information you may log on to


    1. Which products can be recycled through this Program?

All products manufactured, imported or sold by Cruise Appliances alone can be recycled through the program. If you want to recycle products of another company, then kindly contact the authorised recycler of the concerned company.

    1. Do consumers have to pay to get their products disposed?

Consumers do not have to pay any money either to Cruise Appliances or its authorised recycler for collection and disposal of their products. On the contrary, after proper valuation, our authorised recycler will pay the value of the product to you.

    1. Which are the locations from where the products can be disposed?

Our authorised recycler has pan-India presence and products can be disposed off/collected from your doorsteps across all locations in India.

    1. Once a call is registered on the toll free number, how much time will it take for the authorised recycler to come and collect the ?

It will take approximately 7-10 days for the authorised recycler to come and collect the product from your residence/premises. However, the period may vary depending on the location. Cruise Appliances being a mere facilitator shall not be responsible for any delay in this regard.

    1. Can I drop off my products at the nearest Cruise dealer or service centre?

No. The product has to be handed over to our authorised recycler only.

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