25 YEARS OF PASSION
Investing in an air-conditioner is as much about health as cooling. Our world-class cooling solutions are meant for you to invest in yourself and give you a clean bill of health.
It is a responsibility Cruise has shouldered for over 25 years. Since our founding in 1992, Cruise has continued to blend leading-edge technology with inspired design to make cooling solutions accessible to everyone because we believe superior technology is the key to superior living.
Having pioneered air conditioning technologies such as Dual-throw window and Tropical Inverter split cooling solutions, we remian committed to set new industry benchmarks and create environment-friendly products. Since establishment, our founders have ensured that each Cruise product undergoes 28 extensive reliability tests to achieve its global certification. Our cutting-edge expertise also makes us the preferred OEM for many global brands.
Cruise products are designed to perform, impress, and more importantly take care of you.
The story of Cruise begins with the story of one man fascinated by sheet metal engineering and other with air cooling technology. Taking things apart, assembling components to complete the air-conditioning cycle and dreaming of the day when they establish their own mass production facility. In 1992, Mr. Paras Sirohia established a trading company and subsequently a manufacturing plant was built in Palghar, Maharashtra.
The first prototype and subsequent product launched was a window air conditioner in 0.75 and 1 Ton cooling capacities. This was followed immediately by a robust slim Split Air-conditioner - a concept new to the Indian sub-continent then. At the heart of these new product developmemts was someone who understood the nuances of comfort cooling - Mr. S. K. Mishra, the founding director of Cruise.
With success imminent, branding was a question that needed answering. Instead of using a single brand name, multiple variants under the names 'Hippo', 'Midget', and 'Pacific' were launched. Brand Cruise came into existence subsequently, when a family member suggested the name 'Cruise' - the feeling she had after switching on the their new air conditioner!
Air conditioning is the process of removing heat and moisture from the interior of an occupied space, to improve the comfort of occupants. This is the very foundation of how Cruise creates its cooling solutions. The team realised that other air conditioners had specs that only measured how they achieved cooling capacity, not how people expected the speed at which air was being delivered.
This idea gave birth to the innovative, India's first Dual-Throw window conditoner with two air vents on either side of the Unit - the 'Dinosaur'.
After years of product development and manufacturing for global Indian and Japanese brands, a desire was born to introduce a new form of cooling device. Mumbai is the centre of mainstream Indian cinema. Cruise was given a unique problem to solve - to design a portable air conditioner so as to comfort filmstars who consistently required cool environments when shooting outdoors especially on hot, sunny days.
This inspired Cruise to introduce its first portable air conditioner with wheels. A roaring success, this innovative AC was used extensively by leading filmstars and became indispensible to them!
With single-minded focus on innovation and providing global technology for the dynamic lifestyles of today's youth, Cruise modernized its brand identity to reflect this change. It also introduced 2 unique cooling products - a 5-in-1 VarioQool split air conditioner, which can perform five unique functions in one beautifully design form, as well as a 5-in-1 PortaQool movable air conditioner for those who live the demanding lifestyle.
Cruise is committed to bringing the best personal air quality to consumers and businesses around the world through superior technology & engineering, and to elevate daily living into an art form.
Since its founding, the vision of the executive team with an insatiable drive has seen Cruise push boundaries and succeed. As a privately owned, founder-led company, the leadership team continues to invest in engineering, customer support, and great design.
"True success is about elevating people and community"
"Quality is an investment in the Future"
"Imagination will take you Everywhere"
"Make the customer's problem your problem"
ISO 9001:2008 Quality Management System (QMS) Certified for manufacture and supply of split, packaged air conditioners.
ISO 14001:2004 Environment Management System (EMS) Certified manufacturing operations for design, development, manufacture and supply of split, packaged air conditioners and refrigerations parts.
The Restriction of Hazardous Substances Directive 2002/95/EC certificate of conforming in the manufacture of various types of air conditioning and refrigeration equipment.
CE Certificate of Conformity with the council EMC directive for wall mounted split air conditioner*
Each Cruise air conditioner is certified by the Bureau of Energy Efficiency of India to conform to the star labelling program for various categories.