25 YEARS OF PASSION
Investing in an air-conditioner is as much about health as cooling. Our world-class cooling solutions are meant for you to invest in yourself and give you a clean bill of health.
It is a responsibility Cruise has shouldered for over 25 years. Since our founding in 1992, Cruise has continued to blend leading-edge technology with inspired design to make cooling solutions accessible to everyone because we believe superior technology is the key to superior living.
Having pioneered air conditioning technologies such as Dual-throw window and Tropical Inverter split cooling solutions, we remain committed to set new industry benchmarks and create environment-friendly products. Since establishment, our founders have ensured that each Cruise product undergoes 28 extensive reliability tests to achieve its global certification. Our cutting-edge expertise also makes us the preferred OEM for many global brands.
Cruise products are designed to perform, impress, and more importantly take care of you.
MILESTONES
Our journey began with the launch of a window air conditioner in 0.75 and 1 ton capacities, soon followed by a slim split AC, a concept unheard of in the Indian market at the time. At the core of these breakthroughs was Mr S. K. Mishra, our founding director, who understood the fine art of comfort cooling.
Even our name has a story, inspired by the feeling of being on a smooth “cruise” the moment the air conditioner came alive. It was the beginning of a legacy that would grow into one of the best air conditioner brands in India.
Comfort is more than simply reaching a cool temperature. It depends on how quickly the room cools, how evenly air circulates, and how naturally the system blends into everyday living. We realised that many air conditioners focused only on cooling capacity and ignored the actual feeling of airflow inside a room. This insight inspired India’s first Dual Throw Window AC, known as the Dinosaur.
By delivering airflow from both sides of the unit, it created faster, wider, and more consistent cooling. This idea set a new benchmark for smarter and more comfortable air conditioning.
After years of designing for leading Indian and Japanese brands, Cruise was approached with a unique challenge. Mumbai, the heart of Indian cinema, demanded portable cooling solutions for film stars working long hours under harsh outdoor lights and high temperatures. To meet this requirement, we created our first portable air conditioner with wheels, offering mobility, faster cooling, and reliable comfort on hectic sets.
This breakthrough quickly became a favourite within the entertainment industry and demonstrated how adaptable and user focused Cruise innovation can be across many demanding environments.
As lifestyles continued to evolve, Cruise also progressed. We refreshed our brand identity to match changing expectations and introduced two important innovations, the 5-in-1 VarioQool split AC and the 5-in-1 PortaQool movable AC. These products offered flexibility, style, and powerful cooling for modern users. Together, they reflect our commitment to creating future ready air conditioning solutions focused on performance, comfort, and thoughtful design.
OUR MISSION
Cruise is committed to bringing the best personal air quality to consumers and businesses around the world through superior technology & engineering, and to elevate daily living into an art form.
LEADERSHIP TEAM
Since its founding, the vision of the executive team with an insatiable drive has seen Cruise push boundaries and succeed. As a privately owned, founder-led company, the leadership team continues to invest in engineering, customer support, and great design.
"True success is about elevating people and community"
"Quality is an investment in the Future"
"Imagination will take you Everywhere"
"Make the customer's problem your problem"
CERTIFICATIONS
QMS
QMS
ISO 9001:2008 Quality Management System (QMS) Certified for manufacture and supply of split, packaged air conditioners.
EMS
EMS
ISO 14001:2004 Environment Management System (EMS) Certified manufacturing operations for design, development, manufacture and supply of split, packaged air conditioners and refrigerations parts.
RoHS
RoHS
The Restriction of Hazardous Substances Directive 2002/95/EC certificate of conforming in the manufacture of various types of air conditioning and refrigeration equipment.
QMS
QMS
CE Certificate of Conformity with the council EMC directive for wall mounted split air conditioner.*
ENERGY
ENERGY
Each Cruise air conditioner is certified by the Bureau of Energy Efficiency of India to conform to the star labelling program for various categories.
INVEST IN YOURSELF
A pioneer in air care technology for over 3 decades.
Built to withstand the harsh conditions of the coastal climate.
A revolutionary 10 year warranty on inverter compressors.
Professional support in 7 languages with a nationwide network.
100% copper tech. for 3x longer durability & low cost maintenance.
ISO, ROHS, CE & BIS certified quality operations & OEM’s for global HVAC Co’s.
