30 YEARS OF PASSION

COMFORT COOLING: ITS IN OUR DNA

Investing in an air conditioner is as much about health as it is about cooling. For over 30 years, we have carried the responsibility of giving people not just relief from heat, but the assurance of well-being. Since our founding in 1992, we have combined breakthrough technology with inspired design so that superior cooling becomes accessible to all. We believe that true comfort is not measured by degrees alone, but by the way it improves the rhythm of daily life.

We pioneered technologies such as the Dual-throw window and Tropical Inverter split cooling solutions, setting benchmarks that reshaped the industry. Every Cruise AC undergoes 28 rigorous reliability tests before it earns global certification, a testament to our promise of performance and trust.

It is this dedication that has made us a preferred OEM for many global brands, and it is this spirit that continues to guide us as an air conditioning company and HVAC brand in India, committed to innovation and sustainability.

MILESTONES

THE STORY OF CRUISE

 slim split AC
1993

THE EARLY YEARS

Our journey began with the launch of a window air conditioner in 0.75 and 1 ton capacities, soon followed by a slim split AC, a concept unheard of in the Indian market at the time. At the core of these breakthroughs was Mr S. K. Mishra, our founding director, who understood the fine art of comfort cooling.

Even our name has a story, inspired by the feeling of being on a smooth “cruise” the moment the air conditioner came alive. It was the beginning of a legacy that would grow into one of the best air conditioner brands in India.

1995

DUAL COMFORT CONDITIONING

Comfort is more than simply reaching a cool temperature. It depends on how quickly the room cools, how evenly air circulates, and how naturally the system blends into everyday living. We realised that many air conditioners focused only on cooling capacity and ignored the actual feeling of airflow inside a room. This insight inspired India’s first Dual Throw Window AC, known as the Dinosaur.

By delivering airflow from both sides of the unit, it created faster, wider, and more consistent cooling. This idea set a new benchmark for smarter and more comfortable air conditioning.

DUAL COMFORT CONDITIONING
portable AC
2005

MOBILE COOLING FOR THE STARS

After years of designing for leading Indian and Japanese brands, Cruise was approached with a unique challenge. Mumbai, the heart of Indian cinema, demanded portable cooling solutions for film stars working long hours under harsh outdoor lights and high temperatures. To meet this requirement, we created our first portable air conditioner with wheels, offering mobility, faster cooling, and reliable comfort on hectic sets.

This breakthrough quickly became a favourite within the entertainment industry and demonstrated how adaptable and user focused Cruise innovation can be across many demanding environments.

2018

INVESTING IN TOMORROW

As lifestyles continued to evolve, Cruise also progressed. We refreshed our brand identity to match changing expectations and introduced two important innovations, the 5-in-1 VarioQool split AC and the 5-in-1 PortaQool movable AC. These products offered flexibility, style, and powerful cooling for modern users. Together, they reflect our commitment to creating future ready air conditioning solutions focused on performance, comfort, and thoughtful design.

PortaQool movable AC

OUR MISSION

CRUISE IS AIR

Cruise delivers the best personal air quality through superior technology and engineering, elevating everyday living into a seamless experience of comfort and freshness.

LEADERSHIP TEAM

CHANGING THE GAME

Since its founding, the executive team’s vision and relentless drive have propelled Cruise AC to the forefront of innovation. As a privately owned, founder-led air conditioning company, the leadership continues to invest in engineering, design, and customer support, ensuring every product reflects excellence in air conditioning solutions.

PARAS SIROHIA

Chairman & Managing Director

"True success is about elevating people and community"

PARAS SIROHIA

Chairman & Managing Director

Paras Sirohia has led the company since its inception. A visionary entrepreneur, he has successfully built his empire from scratch with values of modesty, ethics and strong business acumen. He is a hands-on leader who often tells his employees to "listen hard, change fast".

S. K. MISHRA

Director

"Quality is an investment in the Future"

S. K. MISHRA

Director

As a founding director spearheading the R&D and technological advancements for Cruise, Mr. Mishra is an HVAC engineer with impeccable knowledge, and an experience spanning over 30 years. He has been associated with companies such as Carrier, York, and Frick along his career, that bear testimony to his repute.

ROSHAN SIROHIA

Director

"Imagination will take you Everywhere"

ROSHAN SIROHIA

Director

Roshan works with marketing, product design and development at Cruise. With a background in Innovation Design Engineering from the Royal College of Art & Imperial College London - he remains focussed on product innovation. He successfully leads the re-imagination of Cruise as an organisation of premium cooling solutions.

RISHABH MISHRA

VP - Operations

"Make the customer's problem your problem"

RISHABH MISHRA

VP - Operations

Rishabh heads manufacturing operations, managing all of Cruise's global OEM clients and technical operations teams. Having studied and worked in Dubai, his passion to launch new HVAC technologies was his calling to join Cruise. He has successfully introduced international management principles in Cruise such as Kaizen & Six Sigma.

CERTIFICATIONS

GLOBAL QUALITY

QMS

ISO 9001:2008

QMS

ISO 9001:2008

ISO 9001:2008 Quality Management System (QMS) Certified for manufacture and supply of split, packaged air conditioners.

EMS

ISO 14001:2004

EMS

ISO 14001:2004

ISO 14001:2004 Environment Management System (EMS) Certified manufacturing operations for design, development, manufacture and supply of split, packaged air conditioners and refrigerations parts.

RoHS

RoHS Certified Manufacturing Operations

RoHS

RoHS Certified Manufacturing Operations

The Restriction of Hazardous Substances Directive 2002/95/EC certificate of conforming in the manufacture of various types of air conditioning and refrigeration equipment.

QMS

CE Certified

QMS

CE Certified

CE Certificate of Conformity with the council EMC directive for wall mounted split air conditioner.*

ENERGY

BEE Energy Compliance Certification

ENERGY

BEE Energy Compliance Certification

Each Cruise air conditioner is certified by the Bureau of Energy Efficiency of India to conform to the star labelling program for various categories.

INVEST IN YOURSELF

OUR QUALITY PROMISE

INNOVATION FIRST

INNOVATION FIRST

A pioneer in air care technology for over 3 decades.

BUILT HEAVY DUTY

BUILT HEAVY DUTY

Built to withstand the harsh conditions of the coastal climate.

LIFETIME WARRANTY

LIFETIME WARRANTY

A revolutionary 10 year warranty on inverter compressors.

EASY TO MAINTAIN

EASY TO MAINTAIN

Professional support in 7 languages with a nationwide network.

LONGER LIFESPAN

LONGER LIFESPAN

100% copper tech. for 3x longer durability & low cost maintenance.

GLOBALLY CERTIFIED

GLOBALLY CERTIFIED

ISO, ROHS, CE & BIS certified quality operations & OEM’s for global HVAC Co’s.

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