Management Team : The Thinkers


Paras Sirohia
Chairman & Managing Director
Mr. Parasmal Sirohia is the Chairman and Managing Director, and has led the company since its inception. He is a visionary entrepreneur, who has built his empire from scratch with his values of modesty, ethics and highly sensitive business acumen. He has made valuable contribution to the air conditioning industry reflected by his initiative in being innovative and adaptable to both technology and the business environment. His vision of clean air conditioning using green technologies for absolute consumer satisfaction is the driving force behind Cruise.

S. K. Mishra
Founding Director

As a founding director spearheading the technological advancements for Cruise, Mr.S.K.Mishra is a renowned personality in the Indian air conditioning industry. He is an HVAC engineer with impeccable knowledge of the industry and an experience spanning over 30 years. His experience in R&D of HVAC products started from his time served at prestigious companies such as York India (1977-80), Frick India (1980-88), and Carrier Aircon (1988-91) which bear testimony to his repute.

Mr.S.K.Mishra, is not only involved in the technical developments & up gradations of Cruise’s range of air conditioners, but also in the import & export activities with stringent quality checks for all products.